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Ford 17M "Toense"

Order number 020002

50 years ago: “Bathtub” from Toense was suspended in the air

At the time the Bavarian capital was gripped in the fever of a global sports event when it hosted the 1972 Olympic Games, the Munich branch operated b... At the time the Bavarian capital was gripped in the fever of a global sports event when it hosted the 1972 Olympic Games, the Munich branch operated by the heavy-duty transport experts at Toense wanted to join in the excitement. The company spontaneously spruced up a long-in-the-tooth Ford 17M with a yellow coat of paint and finished it off with striking and highly visible “Toense” letters on either side of the body. For weeks the limousine from Cologne dangled from the Toense crane boom close to the Munich-Nuremberg autobahn and was easily visible from afar. The staff at the branch made the spur-off-the-moment decision to convert a section of the lattice mast into a platform and to place the “bathtub” on that platform. Displayed ostentatiously beneath it was the logo of the 1972 Olympics

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Year manufacture
1960-64

Character of model
Bath tub promoting the crane rental company

Program since
2022-12

Online available
yes

Product EAN 4006190200028
€15.99
Incl. 19% Tax, excl. Shipping Cost

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